AI Lookbook & Campaign Video Cost for Fashion
A reviewed list of fashion lookbook, campaign film and PDP video costs, traditional versus AI-assisted, with named studios and sourced rates.
A traditional fashion lookbook shoot is listed at EUR 1,500 to 7,500 (Phil Halfmann) and USD 2,000 to 20,000+ per shoot (VO3 AI). A two-day London campaign film with talent is GBP 10,000 to 25,000 (Equinode). Traditional campaign video is USD 5,000 to 30,000 (Fashion Week Online). AI plans on those pages start at USD 2.99 or USD 16.90 per month (VO3 AI), USD 29 per month (WearView), and under USD 4 per video or about USD 50 per month (Fashion Week Online).
This page is for fashion marketing leads who need a lookbook, campaign film, or product-detail-page (PDP) loop number before they send a brief. It is a cost benchmark, not a ranked studio list. We checked each company's own site and named work; rates are quoted only where the company or a public directory states them; reviewed 2026-09-05. A studio shortlist sits in AI video agencies for fashion and luxury brands. Wider bands sit in AI video production cost.
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Who quotes lookbook, campaign film and PDP video costs
Ten cost sources. Four are studios a buyer can brief: Frame Perfect, Equinode, Lambda Films, and JPC. The rest are a photographer's budget guide, a trade title, two AI fashion video tools, and two beauty retainers used as public rate signals.
Phil Halfmann
Phil Halfmann is a fashion photographer publishing campaign and lookbook production budgets for brands. The published budgets cover models, styling, studio, retouching, licensing, and optional campaign video assets. The site we checked does not name a city.
Named work is the traditional lookbook shoot range in his April 2026 strategic pricing guide for brands. That guide states lookbook shoots at EUR 1,500 to 7,500. Read it as a stills-led lookbook band. Campaign video is named among the budget topics, not as a separate video rate card.
Best for: a fashion brand that needs a traditional lookbook stills budget, with models and studio, before it adds a campaign film.
Frame Perfect
Frame Perfect is a fashion visuals studio in the United Kingdom. Its 2025 production package PDF lists lookbook stills and fashion-film tiers with named deliverables and required crew.
Named work is the fashion film package tiers 2025 on that rate card PDF. Fashion film is listed from GBP 4,000 basic, GBP 8,000 standard, and GBP 15,000 premium. Lookbook stills are listed from GBP 500. Ask what files sit in each tier, and whether lookbook stills can be booked without the film package.
Best for: a UK fashion brand that wants a published lookbook-stills line and three fashion-film package tiers.
Equinode
Equinode is a production studio in Dubai, United Arab Emirates. It publishes 2026 working ranges for crewed brand and campaign films in Dubai, Nairobi, and London, including social content days with multiple vertical assets.
Named work is a London campaign film two shoot days on its costs page (13 Aug 2026). That page states a London brand or campaign film, two shoot days with talent, at GBP 10,000 to 25,000. Ask whether the band includes the social content day, and which city the quote is for.
Best for: a brand booking a crewed two-day campaign film in London, with a published working range.
Fashion Week Online
Fashion Week Online is a trade title comparing traditional fashion campaign video costs with AI generation, including model, location, crew, and post-production line items for a single concept. It is a published comparison, not a production house.
Named work is a traditional fashion campaign video range in that article (7 Dec 2025). Traditional fashion campaign video is listed at USD 5,000 to 30,000. AI tests are listed under USD 4 per video, or about USD 50 per month.
Best for: a fashion buyer who needs a published traditional-versus-AI campaign video comparison before sending a brief.
Lambda Films
Lambda Films is a production company in London, United Kingdom, founded in 2009. It states its own project band for video work, from straightforward corporate films to high-end commercials, including AI-assisted fashion campaign production.
Named work is its own video project budget band on the company site. The studio's own FAQ states video projects from GBP 5,000 to 500,000. That is a project band, not a lookbook line. Ask which end of the band an AI-assisted fashion campaign sits on.
Best for: a London fashion brief that needs a full-service production company with an AI-assisted campaign option, quoted inside a wide project band.
WearView
WearView is an AI fashion video generator that turns clothing photos into catwalk, 360-degree, and social clips in one to two minutes for product pages, lookbooks, and ads.
Named work is a traditional versus AI fashion video comparison on that product page. Traditional fashion video is listed at USD 1,500 to 10,000+. WearView plans start from USD 29 per month. The monthly plan is a tool subscription, not a directed campaign film.
Best for: a fashion ecommerce team that wants PDP, lookbook, and ad clips from clothing photos on a monthly plan.
VO3 AI
VO3 AI is an AI fashion video maker using Veo3, Seedance, and other models to generate lookbook, runway, and campaign clips without models, studios, or crews.
Named work is a traditional lookbook versus AI plans comparison on the product page. Traditional lookbook is listed at USD 2,000 to 20,000+ per shoot. VO3 starts from USD 2.99 as a starter plan, or USD 16.90 per month. Ask which model a lookbook clip runs on, and who holds the files if you stop paying.
Best for: a brand that wants lookbook, runway, and campaign clips generated without a model day, billed as a starter fee or a monthly plan.
JPC
JPC is a Japanese video company in Kyoto, Japan, founded in 2009. It quotes beauty and cosmetics production including storyboards, casting, studio or location, edit, motion graphics, and optional AI generation.
Named work is a beauty and cosmetics video package on the beauty service page. Beauty and cosmetics video is listed from JPY 400,000. That is a beauty package, not a fashion lookbook. Ask whether optional AI generation is inside the JPY 400,000 or extra.
Best for: a beauty or cosmetics video package quoted from JPY 400,000, used here as a public production floor next to fashion.
AICO
AICO is a beauty content agency in Paimio, Finland. It publishes monthly retainers that include short-form video, animated stills, and product imagery, used here as a public AI-assisted video rate signal.
Named work is the Content Boost monthly video retainer on the pricing page. Content Boost starts from EUR 1,000 per month, for example 3 to 4 TikTok reels. Ask what counts as one reel, and who holds the files if the retainer stops.
Best for: a monthly short-form video retainer with a published reel count, as a comparison line for always-on fashion social.
Veilup
Veilup is a beauty AI agency in South Korea. It publishes a starting monthly fee for in-house AI content creation, positioned as under one tenth of a traditional full production.
Named work is the AI content creation monthly starting fee on the pricing page. AI Content Creation starts at USD 700 per month. Ask what the month includes in files, and who owns prompts and seeds when the month ends.
Best for: a monthly AI content fee starting at USD 700, used here as a beauty-adjacent retainer signal for fashion social volume.
How to choose
Do not mix a two-day campaign film with a monthly clip plan. Write the deliverable first: lookbook stills, campaign film, or PDP loop. Then ask these four questions. Tool-only shortlists sit in best AI tools for fashion brands.
What is the clock against the drop date? Equinode's London campaign film is two shoot days. WearView states clips in one to two minutes. VO3 generates without models, studios, or crews. Frame Perfect's 2025 PDF lists named deliverables and required crew. Write first-cut date against the drop, and whether the quote is a shoot day, a package, a test clip, or a monthly queue.
Who holds rights, model releases, and the garment? Phil Halfmann's lookbook budgets include models, styling, studio, retouching, and licensing. VO3 generates without models. If a generated face appears on a PDP or campaign film, ask who holds the model-release equivalent, whether the garment is a photographed sample, and who owns unused takes. This page is not legal advice.
How is AI labelled? Fashion Week Online compares traditional campaign video with AI tests. If the film or PDP loop uses generation, ask how the file is labelled in export, in the media deck, and on the product page. House legal sets the wording. Write the label into the statement of work.
What is a revision, and who owns prompts and seeds? AICO's Content Boost is from EUR 1,000 per month for, for example, 3 to 4 TikTok reels. Veilup starts at USD 700 per month. WearView and VO3 are monthly tool plans. Ask what counts as a revision versus a new clip, and whether you keep the prompt stack and seeds if you stop paying.
What these lookbook, campaign and PDP jobs cost
Figures below are what those ten companies and titles publish. Source pages were checked on 2026-09-05.
| Company | Covers | Rate | Source |
|---|---|---|---|
| Phil Halfmann | Lookbook shoot | EUR 1,500 to 7,500 | April 2026 guide |
| Frame Perfect | Fashion film tiers; lookbook stills | GBP 4,000 / 8,000 / 15,000; stills from GBP 500 | 2025 rate card PDF |
| Equinode | London campaign film, two shoot days with talent | GBP 10,000 to 25,000 | costs page, 13 Aug 2026 |
| Fashion Week Online | Traditional campaign video; AI tests | USD 5,000 to 30,000; under USD 4 per video or about USD 50 per month | article, 7 Dec 2025 |
| Lambda Films | Video projects, own FAQ | GBP 5,000 to 500,000 | own FAQ |
| WearView | Traditional fashion video; monthly plans | USD 1,500 to 10,000+; plans from USD 29 per month | product page |
| VO3 AI | Traditional lookbook; starter and monthly plans | USD 2,000 to 20,000+ per shoot; from USD 2.99 or USD 16.90 per month | product page |
| JPC | Beauty and cosmetics video | from JPY 400,000 | beauty service page |
| AICO | Content Boost retainer, 3 to 4 TikTok reels | from EUR 1,000 per month | pricing page |
| Veilup | AI content creation, monthly starting fee | from USD 700 per month | pricing page |
Doing it in-house
A fashion producer and an editor can attempt lookbook motion, a campaign cut, and PDP loops without a studio invoice. Generate and edit on Versely, an AI content studio for image, video, voice and music generation from 50+ models, with a video editor and its own agent, a workflow canvas, trend analysis and social scheduling. The Android app and the web app share one account. iOS is coming soon.
For a PDP loop, start from a garment still in the AI image to video tool on Kling 3.0. For a campaign or lookbook clip, use the AI product video generator on Veo 3.1. Lookbook stills can be generated with Flux 1.2 Ultra before they are animated. Model cards sit on the models page.
FAQ
How much does a fashion lookbook cost?
Phil Halfmann's April 2026 guide lists lookbook shoots at EUR 1,500 to 7,500. VO3 AI lists a traditional lookbook at USD 2,000 to 20,000+ per shoot. Frame Perfect lists lookbook stills from GBP 500. Those three figures are not the same product: a stills-led lookbook with models, a full traditional shoot, and a stills line on a fashion-film PDF.
How much does a fashion campaign film cost?
Equinode lists a London brand or campaign film, two shoot days with talent, at GBP 10,000 to 25,000 (13 Aug 2026). Fashion Week Online lists traditional fashion campaign video at USD 5,000 to 30,000 (7 Dec 2025). Frame Perfect lists fashion film at GBP 4,000 basic, GBP 8,000 standard, GBP 15,000 premium. Lambda Films states video projects from GBP 5,000 to 500,000.
How much does an AI fashion PDP loop cost?
WearView plans start from USD 29 per month for catwalk, 360-degree, and social clips from clothing photos. VO3 AI starts from USD 2.99 or USD 16.90 per month for lookbook, runway, and campaign clips. Fashion Week Online puts AI tests under USD 4 per video, or about USD 50 per month. Those are tool and test figures, not a directed two-day campaign film.
Is AI fashion video cheaper than a traditional lookbook shoot?
The published comparisons say so on a per-clip or per-month basis. WearView sets traditional fashion video at USD 1,500 to 10,000+ against plans from USD 29 per month. VO3 sets a traditional lookbook at USD 2,000 to 20,000+ per shoot against its monthly plans. Fashion Week Online sets traditional campaign video at USD 5,000 to 30,000 against AI tests under USD 4 per video, so compare the same deliverable.
Who owns AI fashion video, prompts and generated models?
Ask in the statement of work. Traditional lookbook budgets (Phil Halfmann) include licensing as a line. VO3 and WearView generate clips without a live model day, which does not answer who owns the generated face, the prompt stack, or the seeds if you leave the tool. AICO and Veilup sell monthly retainers; ask who holds the files when the month ends.
Get listed
Studios, photographers, trade titles and tools that publish a fashion lookbook, campaign film or PDP video rate can apply for a free listing on this page. Featured placements are paid, marked as sponsored, and reviewed by us before they go live. How to apply, and the terms for a featured slot, are on how listing works. Companies already listed across these pages are on the index of listed companies.