What to do when a generated asset ships wrong
A four-step incident sequence for pulled creative, plus the contract clauses that should already decide who pays before the phone call happens.
9 min read
What to log on every generation for compliance
A per-asset record of model, version, prompt, references and human edits answers registration, regulator and client-audit questions. The fields to capture.
9 min read
What to tell clients about using AI in delivery
Contract language covering AI production, where audience disclosure is actually required, and the framing that sells iteration speed over cheap labour.
9 min read
What YouTube's AI disclosure does not cover
YouTube exempts animation, beauty filters, colour work, effects, your cloned voice, captions and audio repair. Decide in one pass if a video needs the label.
9 min read
Provider or deployer in the AI transparency code
The EU's Code of Practice on AI transparency covers two very different groups under one document. Knowing which one you are decides what you can skip.
7 min read
The European Accessibility Act and Your Video Library
The Act's main deadline already passed in 2025. A narrower grace period runs to 2030 for unchanged services — how to triage a back catalogue against both.
7 min read
Writing an AI Disclosure Line Nobody Scrolls Past
Once you have to disclose AI use, the disclosure becomes copy. Placement, wording and the specific ways a technically-correct label still fails.
7 min read
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