California provenance rules land in three phases
SB 942 as amended by AB 853 switches on across 2026, 2027 and 2028. Three dates, three different kinds of company, and one chain of custody.
8 min read
Answering four sponsor objections to AI content
Brand safety, audience backlash, disclosure duties, and doubt the audience is real. Four scripted answers, each backed by an artefact you show on the call.
9 min read
Political video under state deepfake disclosure laws
State rules on synthetic election media differ on who is covered, when, and how you disclose. A rapid-response workflow that builds the label into the export.
9 min read
Provider or deployer: who labels under Article 50
Providers mark output in machine-readable form; deployers label deepfakes visibly on first exposure. Here is which role you occupy on a hosted generator.
9 min read
Retrofitting an old MSA for AI production
Most agreements in force predate generative production and are quietly hostile to it. The six sections to amend, and how to raise it without alarm.
9 min read
Selling AI art on Etsy without getting banned
AI art is allowed on Etsy with disclosure. One claim in your listing copy is not, and it is the same claim that gets shops removed on Amazon and Redbubble too.
9 min read
The six-point chart test for AI music
Eleven labels proposed six conditions for AI chart eligibility and no chart adopted them. Turned into a pre-release checklist a real release can pass now.
8 min read
Snapchat's AI disclosure is a payout condition
Snap conditions payout on AI disclosure, but wholly AI-generated Spotlight is still not recommended. Here is the actual rule stack.
8 min read
The artistic carve-out in AI Act Article 50
Evidently artistic, satirical or fictional work gets a lighter disclosure under Article 50. Here is exactly where that lighter version stops applying.
8 min read
The four-clause AI addendum for client work
Disclosure, IP warranty carve-out, training-data exclusion, liability cap. What each clause stops, the order to negotiate them, and where the addendum belongs.
8 min read
What to log on every generation for compliance
A per-asset record of model, version, prompt, references and human edits answers registration, regulator and client-audit questions. The fields to capture.
9 min read
What to tell clients about using AI in delivery
Contract language covering AI production, where audience disclosure is actually required, and the framing that sells iteration speed over cheap labour.
9 min read
Which stock agencies still accept AI submissions
Shutterstock and Getty refuse contributor AI outright. Adobe Stock accepts it with a declaration — here is the one viable channel and what it actually pays.
8 min read
Who indemnifies what in an AI contract
Indemnity splits two ways: you cover tool terms-of-service breaches, the client covers distribution and labelling. A two-way split to drop into an agreement.
9 min read
X Has No Made with AI Toggle
X help pages do not describe a Made with AI composer toggle. The 90-day revenue suspension covers unlabeled AI armed-conflict video, not every synthetic post.
9 min read
What YouTube's AI disclosure does not cover
YouTube exempts animation, beauty filters, colour work, effects, your cloned voice, captions and audio repair. Decide in one pass if a video needs the label.
9 min read
Where YouTube puts your AI label
Since May 2026, photorealistic AI labels sit below the long-form player and overlay Shorts. Unrealistic and minor edits stay in the expanded description.
9 min read
Content Credentials on Design Files: What C2PA Records
A Content Credential is not a watermark — it is a signed manifest of assertions about origin and edits. What is actually inside one, and what survives editing.
7 min read
Disclosure Stacking: Ad Labels, AI Labels, and Paid Partnership Tags Together
A per-platform checklist for posts that need three disclosures at once: FTC material connection, platform paid-partnership toggles, and AI-generated labels.
8 min read
Fake podcast ads: why they convert
Fake podcast ads borrow overheard trust: cold open, cozy studio, caption bar. How the format works and how to disclose it honestly.
8 min read
Invisible Watermarks: How SynthID Works and Where It Stops
SynthID, a platform AI label, and a signed manifest all get called watermarking. What SynthID embeds per modality, and what it cannot tell you.
8 min read
EU AI Act Article 50 does not cover your export
EU AI Act Article 50 now requires machine-readable marking of AI content. It binds the model providers, not your export pipeline — which is exactly the gap.
8 min read
One Disclosure, Five Destinations: A Cross-Platform Labelling Checklist
YouTube, TikTok, Instagram, Facebook, and Pinterest each label AI content differently. A working checklist for one asset published across all five.
8 min read
Virtual Staging Ethics: Disclosure Before Decoration
What NAR's true-picture standard requires before a staged listing photo goes live, and why pairing it with an unaltered original is the safe default.
8 min read
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