The Last Two Seconds: End Frames and CTAs That Survive the Swipe
Everyone optimizes the hook; almost no one designs the exit. CTA placement, loop-back endings, and matching the end card to where the ad actually sends people.
8 min read
Subtitles, Text Overlays and Timed Overlays Are Not the Same Tool
Ask for 'captions' and you might get a transcript of your voiceover, a supplied hook line, or a burned-in overlay that never touches the audio.
8 min read
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